Stiebel Eltron received the award in the category “Excellent Brands”. The current campaign of the traditional German company is CLEAR FOCUS – a clear focus on efficient and comfortable building technology in the areas of hot water, heating, ventilation and cooling. Marketing Director Claus Kroll-Schlüter accepted the award at the German Brand Convention in Berlin: “The award is a compliment for the entire team, which works every day to increase brand awareness and preference in the target groups. At the same time it is an incentive to continue to inspire as many customers as possible worldwide with the brand and its services through consistent brand management”.

The jury of the award is made up of experts from the marketing industry such as Dr. Simone Roth, Professor of Marketing at the Ruhr West University of Applied Sciences and Dr. Saskia Diehl, Managing Director of GMK Brand Consulting, as well as members of the German Design Council. The awards are presented in the competition classes “Excellent Brands” and “Excellence in Brand Strategy and Creation”. In 2019, more than 1,250 applications were submitted from a total of 19 countries.